Lara Hoey

REALTOR® | Fairfield Office

Fairfield Office

Vanderblue Team Office Headquarters
1499 Post Rd
Fairfield, CT 06824

Email Phone: 203-259-8326

About Lara

Vice President of Property Enhancement and Design

Lara Hoey graduated from Russell Sage College with a BA in Psychology and went on to Georgetown University where she studied law. Following some years of immersion in corporate litigation, she reevaluated her career ambitions and switched gears to embrace one of her lifelong passions, photography. Upon completion of a Photographic Residency in Maine, Lara moved to CT where she opened a photography business and worked as a freelance photographer for the CT Post, Brooks Community and Minuteman Newspapers.While raising a family, Lara moved four times in the same number of years within Fairfield County and stumbled upon the concept of “staging” one’s home to sell faster and at a higher profit. Having personally experienced the true value and obvious results staging her homes had offered, she enrolled in an accredited home staging program and earned her designation as an ASP. Bringing her creative eye, love of design and business experience, Lara opened This Staged House in 1999 . She experienced immediate success, her first twelve homes took offers the same day they went on the market, multiple properties which had sat for months at a time, turned over instantly and business blossomed. During this time Lara expanded her services to include builder consultations and interior design. As President of the Fairfield County Chapter of the International Association of Home Staging Professionals, Lara and her affiliates began to also introduce the concept to numerous charitable organizations, staging such venues as Ronald McDonald Homes and Project Return in Westport.In 1999, Lara was asked to join “The Idea Home”, a Greenfield Hill concept created by Julie and Thor Vanderblue. Staging additional homes for Julie and The Vanderblue Team in the years following, Lara went on to join the team in 2009 as Director of Marketing where she has continued her success as a home stager/merchandiser, real estate photographer and marketing expert. With the obvious transparency of the market and the knowledge that over 80% of home buyers today are looking at the internet weeks and sometimes months prior to actually contacting an agent, Lara continues to work hard at keeping VBT properties showing at their best in person, in print and online. In addition, marketing and branding the teams amazing skill sets and accomplishments proves to be an exciting challenge, as they maintain their coveted designation by the Wall Street Journal as one of the top real estate teams in the country. The excitement that is generated by working with such a synergistic and dynamic group of individuals who are constantly raising the bar to think and perform outside of the box is what keeps things inspiring.Lara lives in Fairfield with her most rewarding passion, her three beautiful children and continues to offer priceless value to the team creating success stories through photography, home staging/ merchandizing and by working alongside her fellow team members to market Real Estate Fairfield County at a higher level.“The investment in home staging is ALWAYS less than a price reduction.”